[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hranari.cz\/akcni-zbozi-vyprodej-jsou-skutecne-tak-vyhodne\/#Article","mainEntityOfPage":"https:\/\/www.hranari.cz\/akcni-zbozi-vyprodej-jsou-skutecne-tak-vyhodne\/","headline":"Ak\u010dn\u00ed zbo\u017e\u00ed, v\u00fdprodej \u2013 jsou skute\u010dn\u011b tak v\u00fdhodn\u00e9","name":"Ak\u010dn\u00ed zbo\u017e\u00ed, v\u00fdprodej \u2013 jsou skute\u010dn\u011b tak v\u00fdhodn\u00e9","description":"Prodejci se n\u00e1s https:\/\/video.aktualne.cz\/dvtv\/superbakterie-muze-se-objevit-zitra-antibiotika-by-nefungova\/r~5a09362e215111e7bc55002590604f2e\/ k n\u00e1kupu sna\u017e\u00ed p\u0159esv\u011bd\u010dit r\u016fzn\u00fdmi cestami. Nej\u010dast\u011bj\u0161\u00ed a nejpou\u017e\u00edvan\u011bj\u0161\u00ed jsou samoz\u0159ejm\u011b reklamy, ov\u0161em podce\u0148ovat nelze ani ostatn\u00ed. Jednou z \u010dasto prov\u00e1d\u011bn\u00fdch jsou r\u016fzn\u00e9 slevov\u00e9 akce \u010di … ","datePublished":"2019-09-22","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.hranari.cz\/author\/#Person","name":"","url":"https:\/\/www.hranari.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/edf965aa5e6319b22667bed24bb070a38fc0326fd1c728db50dc1d860a4a16ad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edf965aa5e6319b22667bed24bb070a38fc0326fd1c728db50dc1d860a4a16ad?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hranari.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hranari.cz\/wp-content\/uploads\/img_a362360_w4293_t1575460836.jpg","url":"https:\/\/www.hranari.cz\/wp-content\/uploads\/img_a362360_w4293_t1575460836.jpg","height":0,"width":0},"url":"https:\/\/www.hranari.cz\/akcni-zbozi-vyprodej-jsou-skutecne-tak-vyhodne\/","about":["V\u00fdrobky"],"wordCount":542,"articleBody":"  Prodejci se n\u00e1s  https:\/\/video.aktualne.cz\/dvtv\/superbakterie-muze-se-objevit-zitra-antibiotika-by-nefungova\/r~5a09362e215111e7bc55002590604f2e\/ k n\u00e1kupu sna\u017e\u00ed p\u0159esv\u011bd\u010dit r\u016fzn\u00fdmi cestami. Nej\u010dast\u011bj\u0161\u00ed a nejpou\u017e\u00edvan\u011bj\u0161\u00ed jsou samoz\u0159ejm\u011b reklamy, ov\u0161em podce\u0148ovat nelze ani ostatn\u00ed. Jednou z \u010dasto prov\u00e1d\u011bn\u00fdch jsou r\u016fzn\u00e9 slevov\u00e9 akce \u010di v\u00fdprodeje. Ty maj\u00ed z\u00e1kazn\u00edka p\u0159esv\u011bd\u010dit, \u017ee koup\u00ed onoho zbo\u017e\u00ed u\u0161et\u0159\u00ed pen\u00edze. Dopad t\u011bchto akc\u00ed je patrn\u00fd zvl\u00e1\u0161t\u011b v p\u0159\u00edpad\u011b v\u00fdrazn\u011bj\u0161\u00edch slev. Nemus\u00edme ani chodit daleko, sta\u010d\u00ed pov\u011bstn\u00e9 slevy v Kauflandu. Jac\u00ed lid\u00e9 slevy vyu\u017e\u00edvaj\u00ed? Jedn\u00e1 se p\u0159edev\u0161\u00edm o lidi star\u0161\u00ed, zvykl\u00e9 z minul\u00e9ho re\u017eimu na budov\u00e1n\u00ed z\u00e1sob pro p\u0159\u00edpad nouze. D\u00e1le potom lidi s ni\u017e\u0161\u00edm vzd\u011bl\u00e1n\u00edm, kter\u00e9 n\u00edzk\u00e1 cena spolehliv\u011b nal\u00e1k\u00e1. Posledn\u00ed skupinou jsou majitel\u00e9 mal\u00fdch obchod\u016f, kte\u0159\u00ed tyto v\u011bci pot\u00e9 prodaj\u00ed u sebe za plnou cenu. Je ale toto ak\u010dn\u00ed zbo\u017e\u00ed, v\u00fdprodej prokone-js.cz a dal\u0161\u00ed akce skute\u010dn\u011b tak v\u00fdhodn\u00e9, jak se tv\u00e1\u0159\u00ed? P\u0159edev\u0161\u00edm si mus\u00edme uv\u011bdomit, \u017ee i p\u0159i sn\u00ed\u017een\u00e9 cen\u011b obchod na prodeji dan\u00e9ho zbo\u017e\u00ed vyd\u011bl\u00e1. D\u00e1le uva\u017eme, \u017ee p\u0159i t\u011bchto akc\u00edch lid\u00e9 nakupuj\u00ed ve v\u011bt\u0161\u00edm mno\u017estv\u00ed. Ot\u00e1zkou je, zda skute\u010dn\u011b pot\u0159ebuj\u00ed tolik m\u00e1sla, mouky \u010di jin\u00e9ho produktu a hlavn\u011b zda je stihnou zpracovat do data spot\u0159eby. Pro\u010d obchodn\u00edci slevy po\u0159\u00e1daj\u00ed, kdy\u017e se jim t\u00edm sn\u00ed\u017e\u00ed zisk z jednoho kusu zbo\u017e\u00ed? Z jednoduch\u00e9ho d\u016fvodu: zbo\u017e\u00ed v akci si kupuj\u00ed i lid\u00e9, kte\u0159\u00ed by si je jinak nekoupili. Prodaj\u00ed ho tedy v\u00edce ne\u017e je b\u011b\u017en\u00e9 a v celkov\u00e9m sou\u010dtu tedy maj\u00ed zisk vy\u0161\u0161\u00ed. A \u017ee jim tato taktika vych\u00e1z\u00ed, se m\u016f\u017eeme p\u0159esv\u011bd\u010dit v hromad\u011b let\u00e1k\u016f, kter\u00e9 prakticky ka\u017ed\u00fd den dost\u00e1v\u00e1me do schr\u00e1nky. Kdyby toti\u017e nefungovala, firmy by zbyte\u010dn\u011b nevyd\u00e1valy pen\u00edze za tisk a rozn\u00e1\u0161ku. Doposud jsme mluvili pouze o slevov\u00fdch akc\u00edch. Ale co v\u00fdprodeje? Ty se po\u0159\u00e1daj\u00ed p\u0159edev\u0161\u00edm v p\u0159\u00edpad\u011b, \u017ee se obchod bu\u010f chce ur\u010dit\u00e9ho zbo\u017e\u00ed kompletn\u011b zbavit, nebo mu chce dodat zd\u00e1n\u00ed exkluzivity. V\u00fdprodeje \u010dasto pou\u017e\u00edvaj\u00ed obchody s oble\u010den\u00edm, kdy se kr\u00e1tce po za\u010d\u00e1tku nov\u00e9 sez\u00f3ny zbavuj\u00ed zbyl\u00fdch kus\u016f z t\u00e9 minul\u00e9. Princip je v\u0161ak stejn\u00fd jako u akc\u00ed. Jak tedy obchodn\u00edk\u016fm nenalet\u011bt? Jednodu\u0161e, sta\u010d\u00ed p\u0159\u00edli\u0161 nesledovat akce a kupovat skute\u010dn\u011b jen to, co opravdu pot\u0159ebujeme. D\u00e1me p\u0159\u00edklad. Pot\u0159ebuji koupit m\u00e1slo. V obchod\u011b ho zrovna maj\u00ed v akci. V\u00fdborn\u011b, koup\u00edm ho za ni\u017e\u0161\u00ed cenu. Ale koup\u00edm pouze to jedno, kter\u00e9 pot\u0159ebuji. Je dobr\u00e9 si tedy pamatovat, \u017ee zdrav\u00fd rozum a uv\u00e1\u017elivost je na m\u00edst\u011b. Koneckonc\u016f, akce se periodicky opakuj\u00ed. Nen\u00ed tedy probl\u00e9m po\u010dkat, a\u017e dan\u00fd produkt bude v akci p\u0159\u00ed\u0161t\u011b. Proto nakupujme s rozumem a nedejme se obalamutit akc\u00ed ani jin\u00fdm reklamn\u00edm trikem.                                                                                                                                                                                                                                                                                                                                                                                         5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ak\u010dn\u00ed zbo\u017e\u00ed, v\u00fdprodej \u2013 jsou skute\u010dn\u011b tak v\u00fdhodn\u00e9","item":"https:\/\/www.hranari.cz\/akcni-zbozi-vyprodej-jsou-skutecne-tak-vyhodne\/#breadcrumbitem"}]}]